Google Sites now allows integration with AdSense so you can display ads for monetization on your Google Site.

Editions included:
Standard, Premier, Education, Team and Partner Editions

Languages included:
All languages supported by Google Sites

How to access what's new:
To display AdSense ads on your Google Site, select 'Monetize' under 'Site Settings'. Click the 'Monetize this site' button to enter your AdSense account information.

For more information:
http://googleappsposts.blogspot.com/2009/06/monetize.html

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