Thursday, November 7, 2024

Announcing general availability of Google Vids: Our new AI-powered video creation app for work to help tell stories across your organization

What’s changing 

Earlier this year, we announced Google Vids, the newest productivity app in our suite of Google Workspace products. Vids is an AI-powered video creation app for work designed to help teams in customer service, learning and development, project ops and marketing tell more engaging stories at work through video. 

Today, we’re excited to announce the general availability of Google Vids for select Workspace editions. Here’s how you can use it:
  • Customer service teams are using Vids to provide better customer support, supplementing help center articles with videos. 
  • Leaders are creating vids to share company-wide updates and announcements. 
  • Learning and development teams are using Vids to deliver employee training and education at scale. 
  • Marketers are using vids inside their organizations to share recaps on their campaigns and events. 
  • Project management teams are building vids to share meeting recaps, business updates and report share outs. 
With Vids, you can easily build videos by tapping into the power of Gemini to help you get to a first draft faster using a set of generative AI capabilities. ‘Help me create’ can generate a fully editable initial storyboard using a prompt and a doc from your Google Drive. After choosing a style, Gemini pieces together your video draft with suggested scenes, including recommended stock media, text, scripts per scene, and even a background music track. 
                   





You can also start with a variety of use-cased based templates to create a new video. From there, you can add motion with animations, transitions, and photo effects, and customize your video using the Vids royalty free stock content library or your own media directly from Google Drive or Google Photos.

With ‘Help me create’, Gemini suggests scripts to get you started or you can write your own. You can easily add a voiceover by either choosing from one of Gemini’s preset AI voices or by recording your own voice using a teleprompter with Gemini read-along and rolling features that help you record your message with confidence. You can also use the Vids’ in-product recording studio to: 
  • Add a video recording of yourself. 
  • Add a screen recording with narration. 
  • Add a screen recording with video recording. 
  • Add audio-only recording.




Similar to other productivity tools like Docs, Sheets, and Slides, Vids includes a simple, easy-to-use interface and the ability to collaborate in real-time and share projects securely from your browser. 

In summary, Vids enables you to produce engaging videos that help scale your message, build connections and break through the noise across your organization.


Who’s impacted 

End users 


Why you’d use it 

We know that creating and editing video has felt challenging because in the past it has required special skills or licensing, but with Google Vids the power of storytelling is in your hands. Now teams can build and tell compelling stories at work, scaling and landing their message to engage coworkers in an effective way. 


Additional details 

While previously only available to Gemini for Google Workspace customers, with this launch Google Vids is expanding to select Workspace subscription plans. 

Users will have full access to AI-powered features* in Google Vids like "Help me create" and AI voiceovers until at least December 31, 2025. Usage limits for these AI-powered features may apply beginning in 2026. We'll notify you before any change goes into effect. 


To learn more about Vids features and capabilities for Google Workspace for Education customers, refer to this Workspace Updates Blog. 


Getting started

  • Admins: Vids will be ON by default and can be disabled at the organizational level. Visit the Help Center to learn more about turning Vids on or off for users and new core services coming to Google Workspace. 
  • End users: 
    • To start, open Google Vids and choose an option to create a new video. You can create a new video or make a copy of an existing video for editing. Visit the Help Center to learn more about getting started with Google Vids.
    • You can use Vids on your computer with the two most recent versions of these browsers: 
    • You can access our always-on resources in the Google Workspace Learning Center to learn what you can do with Google Vids. 
    • Currently, Vids is available in the user’s local language, but the AI features (e.g. Help me create, read-along teleprompter) are only available in English at this time. 
    • Note: View and collaborate access is available to anyone with a Google Workspace account, while create and copy access is available for select editions of Google Workspace and Gemini for Google Workspace customers. 

Rollout pace 


Availability 

Available for Google Workspace: 
  • Business Standard and Plus 
  • Enterprise Standard and Plus 
  • Essentials, Enterprise Essentials and Enterprise Essentials Plus 
  • Education Plus* 
  • Customers with a Gemini Business, Enterprise, Education* or Education Premium* add-on 
*Please refer to the following Workspace Updates Blog to learn more about Vids availability for Google Workspace for Education customers. 

Resources