August 27, 2025
Deliver your message with AI avatars in Google Vids
What’s changing
Starting today, you can deliver a polished and consistent message by writing a script and choosing an AI avatar to deliver your content in Google Vids.
Simply go to vids.new, click “AI Avatars”, type a script in the AI avatar right side panel, choose a persona, and Vids will generate a video for you to preview within minutes.
Whether you need a reliable way to present information clearly for a dozen training videos or you don’t have time or budget to film the right spokesperson for your video, AI avatars provide a fast, consistent way to narrate your videos. Here are some examples of how you can use AI avatars to meet your video needs:
- Increase engagement in safety and upskilling content through training & development videos.
- Explain new policies and procedures for your organization with announcement videos.
- Create polished walkthroughs for new feature or product demo videos.
Who’s impacted
End users
Why you’d use it
This new feature provides a fast, consistent way to create polished video content — for onboarding, announcements, product explainers, and more — without the cameras or coordination headache.
Additional details
Each week you can generate up to 20 AI avatar generations. Each generation has a maximum length of 30 seconds. The current Vids session must remain open until generation is complete. Limits are subject to change, learn more here.
Getting started
- Admins: Vids will be ON by default and can be disabled at the organizational level. Visit the Help Center to learn more about turning Vids on or off for users.
- End users:
- You can choose from 12 different preset AI avatars. Each has a different look and built-in voice. When you use these AI avatars, you can add spoken content without the need to record audio.
- Vids is currently available in the user’s local language, but the AI features (e.g. Help me create, read-along teleprompter, AI avatars) are only available in English at this time.
- Visit the Help Center to learn more about getting started with Google Vids and using AI avatars in Google Vids.
Rollout pace
- Rapid Release and Scheduled Release domains: Gradual rollout (up to 15 days for feature visibility) starting on August 27, 2025
Availability
Available for Google Workspace:
- Business Starter**, Standard and Plus
- Enterprise Starter**, Standard and Plus
- Essentials, Enterprise Essentials and Enterprise Essentials Plus
- Nonprofits**
- Gemini Education or Gemini Education Premium add-on
- Customers with a Gemini Business*, Gemini Enterprise* add-on
Also available to:
- Google AI Pro and Ultra
*As of January 15, 2025, we’re no longer offering the Gemini Business and Gemini Enterprise add-ons for sale. Please refer to this announcement for more details.
**For a limited time, at least through May 31st, 2026, Business Starter, Enterprise Starter and Nonprofit accounts can access generative AI features in Vids. Learn about Google Vids availability.
Resources
- Google Workspace Admin Help: Turn Vids on or off for users
- Google Help: Get started with Google Vids
- Google Help: Use AI to generate video clips in Google Vids
- Google Help: Create a video with AI in Google Vids
- Google Help: Use AI avatars in Google Vids